About Us
Our Mission
At Nativus, our mission is to empower fitness coaches with cutting-edge software solutions to drive exceptional client outcomes. Guided by a passion for health and well-being, we are committed to revolutionising the fitness industry by providing innovative tools that enhance coaching efficacy, streamline processes, and foster unparalleled client engagement.
Our mission extends beyond the mere provision of software; it encompasses a vision for a healthier, more connected world. We aim to be a catalyst for positive change in the fitness industry, fostering collaboration, knowledge-sharing, and the pursuit of excellence in preventative health.
We invite you to join us on this transformative journey!

The team

Stephen Hale-Worrall
Co-Founder & CEO
Stephen brings both expertise and passion for the health and fitness industry through his coaching, mentorship, and operational experience. Having also completed an Honours degree in exercise science, utilising AI in a novel manner to analyse human movement, Stephen’s focus has been to have widespread positive impact across the industry.

Luman Ibrahim
Co-Founder & CIO
Luman brings a wealth of experience to our team, having skilfully founded and led global software development teams. Recently, Luman has complemented his IT expertise with a newly acquired qualification as a fitness coach, uniquely blending his fitness and IT knowledge for innovative approaches.
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“Insanity is doing the same thing over and over again and expecting different results” – Albert Einstein